Case Study: Bespoke Signage For Amazon’s The Grand Tour
Overview
Studio Lambert, a production company working on Amazon’s The Grand Tour, approached Start Safety with a requirement for bespoke and standard signage for an episode of the latest series.
The challenge
In episode 4, Last Car Standing, the show’s presenters set out to find the strongest car ever made by running destructive tests. This involved creating the “World's Worst Road”, complete with signage to set the scene and direct the action safely.
The main challenge was the tight timescale, requiring the signs to be on site within a couple of weeks. This left little time for design work to be completed for the bespoke signs.

The solution
Stephen Mizelas from Studio Lambert came across Start Safety while searching for signage online. He got in touch and discovered that we could accommodate the studio’s need for both custom and standard signage with a quick turnaround in time for filming.
After chatting to the Start Safety team, Stephen settled on the QuickFit EnduraSign range with some bespoke faces. This range offers a low-level plastic frame with a compact design, making it easy to transport and deploy - while the quick-swap sign faces are perfect for a fast-paced TV set.
The outcome
Thanks to Start Safety’s expert guidance and experience in the signage industry, the project was quickly underway and the signage was delivered on time as discussed and promised.
Studio Lambert was able to set up the site without delay, creating a sense of realism by using accurate signage that would realistically be used on a real road. The episode is now available to watch on Amazon Prime.

Customer experience
At Start Safety, we pride ourselves on providing remarkable customer service and offering high-quality products backed up by staff knowledge. The Studio Lambert team were delighted with the service they received, with Stephen commenting that our staff were “super-helpful, clear, and responsive.”
“They were communicative at every stage, with friendly, professional, and genuinely personal service - and they delivered exactly what we needed in record time! Start Safety will be our first port of call for future projects.”
About Studio Lambert
Studio Lambert is an independent television production company with bases across the UK and Los Angeles. The team has worked on many well-known TV shows, including The Traitors, Race Across The World, and Gogglebox. Visit the website to explore some of the studio's exciting projects.
Looking for signage solutions?
Whether you’re setting up a film set or a roadworks site, Start Safety has all the road and safety signs you need, in stock and ready for next-day delivery. From standard signage to one-off custom signs, contact us to discuss your requirements - we’re here to help!
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